Voice searches matter – sharpen up your FAQ page!

Voice search drastically improves user experience – and because of that, by the year 2020, half of all online searches will be made through voice search.

Online Marketers now understand the significance of this trend and are taking the time to adapt their online business before they get passed by.

The image below shows the latest statistics on voice search:

Image source: Seoexpertbrad.com

How to optimize your website for voice search?

There are number of factors influencing your site’s popularity with voice search. The image shows 10 most crucial elements of voice search rankings. Its not only your website’s popularity playing crucial role but also the length of the content on your site.

Image source: Backlinko.com

Long-Form Content Tends to Rank Best in Google Home Searches

Backlinko’s research discovered that Google voice search results predominately come from pages with a high word count (>1,000 words). Specifically they found that the average word count of a Google voice search results page to be 2,312 words. This is likely due to chance: more words=more opportunities to “match” as a voice search result.

FAQ pages rock in voice search

In addition to the sheer number of words, the structure of your content may play a role in voice search SEO. They found that, for results where Google provided a source for their answer, 2.68% of voice results came from FAQ pages.

Big part of voice searches are long, question-based queries = the exact type of questions that are likely to find a match on an FAQ page. Also, FAQ pages are in a format that’s perfect for voice search: a conversational question and a brief answer right underneath it.

In short FAQ pages tend to perform particularly well in voice search and are definitely worth your time looking into adding/improving this type of your website content.

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