Digital Marketing

What is Digital Marketing

Digital Marketing is promoting your business using Internet and electronic devices like mobile phones, tablets and computers.

It’s about reaching your potential clients through multiple online channels, using combination of digital marketing tactics like:

Search Engine Optimization, Content Marketing, Social Media Marketing, Pay-per-click (PPC) advertising, Email Marketing and Video Marketing

 

Add a megaphone to your marketing efforts

Digital marketing is the new era of marketing with potential of great returns on your investments. Pay less and earn more!

social media users in new zealand

Social Media users in New Zealand

75%

Social media penetration in New Zealand

Why is digital marketing important for small businesses?

According to research, there are over four billion online users worldwide. The phenomenal growth of social network and mobile technology has changed the way we use the Internet. Digital Marketing is an essential piece of any marketing strategy today—it’s the best way to increase your company’s visibility and reach, to connect with your customers, and to stay ahead of your competition.

It’s a cost effective way of marketing your business with a high return on investment ratio.

Digital marketing techniques we use

Your website won’t be of much use if your customers can’t find you. Optimizing your website will help you to reach the top rankings in the searches for your products and services. We look at both on-page techniques that optimize your website code and off-page methods like link-building, guest postings, creating shareable content, and boosting social media engagement.

Content Marketing

Content is king! One of the most important factors for search engines is the quality of the content you are providing. The latest tactics concentrate on increasing the value of the content on your site and improving your bounce rate. The more helpful and interesting visitors find your website, and the longer they spend reading your content, the higher your website will rank in search results for particular keywords.

Social Media Marketing

Social media is growing at an astounding rate. The latest research shows 3.028 billion active social media users around the world. Social media is great—not only for sharing whatever you are up to but also creating high levels of engagement. Having a large following is a good way to drive some traffic to your offers and your posts. The right social media strategy depends on the type of products and services you are selling, but social media presence has become crucial for any business’ success.

Pay-per-click (PPC)

Pay-per-click is a form of advertising on a variety of platforms, including Facebook, Instagram, and search engines like Google, where you pay the host for listing your advertisement on their website. Payment is typically either for each click on your ad or for thousands of impressions. If done right, it can quickly bring a lot of targeted traffic into your website. More Than Design will develop a strategy aiming for high conversion rates, and we’ll optimize your landing pages to turn the leads into sales and maximize your returns on investments.

Email Marketing

Email marketing is a highly effective online strategy that involves sending emails to your prospects and customers. It takes time to build and it requires the right lead magnet or offer to build your mailing list, but it’s well worth it. Email is the most cost-effective way to promote your products, communicate with your customers, and reach your business goals. We use modern tools that automate the email marketing process and help you get the content right to maximize engagement rates.

Digital Marketing packages

Chose one of our great value packages below or send us your job description and we will get back to you with a quote within 24 hours.

Launch Booster

Maximise potential of your website

We recommend this package as Step #1 in designing your new website. This strategy will give you an understanding of what sort of keywords and type of content to focus on.

The strategy includes

  • Detailed analysis of your business related keywords
  • Suggestions on how to rank high in Google.
  • Digital advertising recommendations including which Social Media platforms will work the best for your type of business and what to focus on in your campaigns
$60
+GST
(FREE with any website design packages)
Reach the stars

Accelerate your existing website’s performance

SEO audit of your website  – find out how well your site is optimised for Search engines, what can be done to rank higher in search engines like Google and how to promote your website in Social Media.

  • Key domain characteristics
  • Meta description, keyword and content analysis
  • Page title and Page URL structure
  • Link analysis
  • Page load optimization
  • Usability and technical analysis

This package also includes:
  • Digital marketing recommendations including which Social Media platforms will work the best for your type of business and what to focus on in your campaigns
  • Google ranking strategies
$150
+GST

Start a Business

All in one design package

Starting a business was never so easy –  all you need to get your business up and running from logo to website and Facebook page:

what our clients have to say

Send us a message

Please give us a call or fill in the form below and we will endeavour to get back to you within 24 hours.

More Than Design Ltd.

64 Karaka Road, Beachlands, Auckland

Dana - 021 667 611