If you haven’t incorporated video into your marketing strategy it’s about the time to do so. Video statistics paint the picture of a thriving, growing industry.
HubSpot reports that 87% of businesses use video as a marketing tool and 83% of marketers now say that video gives them a good ROI.
Looking ahead to 2019, all signs point to an even bigger year ahead. Firstly, the market is desperate for it! 87% of consumers say they’d like to see more video from brands in 2019.
So unsurprisingly a whopping 74% of those who aren’t currently marketing with video say they expect to start in 2019.
According to Cisco by 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.
Let's answer the most common questions around the video production:
1. Do I need experience and special equipment to start video production?
Not at all! cameras, lighting and other minor details are NOT as important as most people make it out to be. The content and structure of your video are 10x more important than anything else
2. What type of video my business should be making?
Focus on creating helpful content – providing advise, information, feedback:
Videos to increase understanding about your product
Videos which help your clients to make good purchase decisions, understand your products and how to use them. Viewers’ understanding of a company’s product tends to increase by 74% when they watch video instead of read text. 40% of consumers state that video increases the chance that they’ll purchase a product on their mobile device.
Answer the most common questions your clients have and you are already one step ahead.
Create videos on how to use your products in the best way, or when to use which product.
Your business story videos
There’s no better way to reel buyers in than with a compelling story.
Your clients sharing an experience with your products is one of the best ways to persuade your clients about the quality of your products and service
Step 1: YouTube Keyword Research
First generate a list of keywords ideas:
- Use YouTube’s Search Suggest feature – if you type your keyword it shows you other keywords people are searching for.
- Find a popular video in your niche and copy their keywords (check title, description and video tags)
- Find out what keywords people use to visit your videos
Then select the best keywords to use:
- Prefer keywords with minimal competition (check out how many search results for this keyword)
- Use Google research – find keywords which come up with video results (generally “how to videos”, reviews, tutorials etc.)
- Choose keywords with at lest 500 monthly searches (Use Google Keyword Planer to determine this)
Step 2: Creating video
Focus on video retention = maximize the time people are watching your videos.
If your video keeps people on YouTube, YouTube will rank your video higher in the search results.
How to increase your video retention?
- start your video with summary of your video (you have 10 seconds to get viewers attention)
- Move right into the useful content
- Keep telling viewers whats coming up in the video to keep their attention
Other ranking factors:
- Comments – make sure you encourage your viewers to make comments
- Video Shares
- Click-Through-Rate (CTR) – shows how relevant is your video to the keywords, if people click on your video in search results you get You Tube will rank you higher. The best way to boost your CTR? Create compelling thumbnails and titles!
Step 3. YouTube Video Optimization
- SAY Your Target Keyword – YouTube now automatically transcribes your videos
- Video Title – make it at least 5 words to avoid keywords-stuffing
- Description- Your video description helps YouTube and Google understand the context of your video
Following are the basic guidelines for the description:
- Include your keyword in the first 25 words
- Make the description at least 250 words
- Include your keyword 2-4 times
- Tags – they are not super important, but Targeted tags not only help you rank for your target keyword…
But get you to you show up more often as a related video in the sidebar area of YouTube:
Tag ideas: your targeted keywords, few variations of that word or phrase plus other topics the video covers. Get ideas from your competitors.
Step 4. How to get views for your video?
- Visit Quora or other Q&A sites – When you find a question that seems like a good fit to your video, answer the person’s question as best you can. Finally, link to your video at the end of your answer.
- Link To Your Video In Your Email Signature
- Embed Your Videos in Blog Posts – write blog post about your video for your site or as a quest post
- Use Playlists – connect together your videos on the same topic
- Optimize Your Channel Page