Make the most of your online presence
Marketing communications strategies
To sell any product or service, you need to reach your potential customers. This means choosing the best channel to communicate with them and making it easy for them to learn about your business and what you have on offer. It’s about identifying your customers, understanding their priorities, and knowing how your products can help them. Establishing a good customer relationship is fundamental; it’s the source of repeat business and referrals. We will help you target your specific niche by suggesting the best marketing message—what to say and where and how to say it.
According to research, there are over four billion online users worldwide, and the phenomenal growth of social network and mobile technology has changed the way we use the Internet. As a business owner, you need to recognise the potential of Internet marketing and establish your online presence. This is an essential piece of any marketing programme today—it’s the best way to increase your company’s visibility and reach, to connect with your customers, and to stay ahead of your competition.
Online marketing techniques we use
Search Engine Optimization
Your website won’t be of much use if your customers can’t find you. Optimizing your website will help you to reach the top rankings in the searches for your products and services. We look at both on-page techniques that optimize your website code and off-page methods like link-building, guest postings, creating shareable content, and boosting social media engagement.
Content is king! One of the most important factors for search engines is the quality of the content you are providing. The latest tactics concentrate on increasing the value of the content on your site and improving your bounce rate. The more helpful and interesting visitors find your website, and the longer they spend reading your content, the higher your website will rank in search results for particular keywords.
Social Media Marketing
Social media is growing at an astounding rate. The latest research shows 3.028 billion active social media users around the world. Social media is great—not only for sharing whatever you are up to but also creating high levels of engagement. Having a large following is a good way to drive some traffic to your offers and your posts. The right social media strategy depends on the type of products and services you are selling, but social media presence has become crucial for any business’ success.
Pay-per-click is a form of advertising on a variety of platforms, including Facebook, Instagram, and search engines like Google, where you pay the host for listing your advertisement on their website. Payment is typically either for each click on your ad or for thousands of impressions. If done right, it can quickly bring a lot of targeted traffic into your website. More Than Design will develop a strategy aiming for high conversion rates, and we’ll optimize your landing pages to turn the leads into sales and maximize your returns on investments.
Email marketing is a highly effective online strategy that involves sending emails to your prospects and customers. It takes time to build and it requires the right lead magnet or offer to build your mailing list, but it’s well worth it. Email is the most cost-effective way to promote your products, communicate with your customers, and reach your business goals. We use modern tools that automate the email marketing process and help you get the content right to maximize engagement rates.
What our customers say
"We have been very pleased with the amount of a new business we managed to get thanks to our online marketing efforts. Dana has optimized our website and helped us with our social media engagement to significantly increase the number of our online inquiries."