If you would like to increase your visibility on social media, improving your visual content is a great way to start.
Web and Desktop applications
Canva is a simplified graphic-design tool website, founded in 2012. It uses a drag-and-drop format and provides access to photographs, vector images, graphics, and fonts. It is used by non-designers as well as professionals. The tools can be used for both web and print media design and graphics. Plans starting at US$9.95/month.
Adobe Lightroom is a family of image organization and image manipulation software developed by Adobe Systems for Windows, macOS, iOS, Android, and tvOS. It allows importing/saving, viewing, organizing, tagging, editing, and sharing large numbers of digital images. Plans starting at US$9.99/month.
Adobe Photoshop Elements is a raster graphics editor for entry-level photographers, image editors and hobbyists. It contains most of the features of the professional version but with fewer and simpler options. The program allows users to create, edit, organize and share images. Cost: US$99.99.
PicMonkey is an online photo editing and design service. It can be accessed from a web browser, or through the PicMonkey mobile app. Create beautiful photos, logos, social media graphics, and facebook covers with PicMonkey’s easy yet powerful photo editing and graphic design software. Plans start from $12.99 NZD/month.
Snappa makes it easy to create any type of online graphic. Create & publish images for social media, blogs, ads, and more! Free basic plan (1 user, 5,000+ templates, 1,000,000+ HD photos & graphics, 3 downloads per month.
Mobile applications
Snapseed is a complete and professional photo editor developed by Google. Cost: US$4.99
A Color Story focuses on fresh photos, bright whites, and colors that pop. Rather than forcing you into a moody look, the app has—
• over 300 carefully crafted filters, incl. purchases
• over 100 movable effects, incl. purchases
• over 20 FREE tools, including curves
• custom filters saved from your editing steps. Cost: US$24.99 per year.
VSCO, formerly known as VSCO Cam, is a photography mobile app for iOS and Android devices. The VSCO app allows users to capture photos in the app and edit them, using preset filters and editing tools. Cost: US$19.99 a year.
