Make the most of your online presence
Marketing communications strategies
To sell any product or service you need to reach your potential customers and choose the best channel and way how to communicate with them and make it easy for them to learn about your business and what you have on offer. Its about identifying who is your customer, what are their priorities, which of their problems your products can help them to solve. Focusing on a good customer relationship is very important and can bring in a lot of repeated business and referral work. We will help you targeting your market by suggesting the best Marketing message – what to say, Medium – where to say it, and Target – who you should be talking to.
According to the research there is more than 4 billion users of Internet. Recent most influential innovations – social web and mobile technology, changed the way people use the Internet. The social web became a new way of communication and mobile technology has significantly increased the number of Internet users. Every business should recognise the potential of Internet marketing for their business and establish their online presence. This will help them not only increase their visibility, but also reach and connect with greater amount of potential and repeated customers and keep up or even stay ahead of their competition.
Online marketing techniques we use:
Search Engine Optimization
Your website won’t be of much help if your customers won’t be able to find you. Optimizing your website will help you to reach the top rankings in the searches for your products and services. We focus on both on-page techniques which involve optimizing your website code as well as off-page methods like link building, guest posting, creating shareable content and social media engagement.
Content is a king! One of the most important factors for search engines is how good quality content you are providing. The latest trend is focusing on increasing the quality and lenght of the content on your site and improving your bounce rate. The more helpful and interesting the visitors find your website, the longer time they spend reading your content, the higher will your website rank in search results for this particular keyword.
Social Media Marketing
Social media is growing at an astounding rate – latest research shows there are 3.028 billion active social media users around the world. Social media is great for not only sharing whatever you are working on or doing but also getting great levels of engagement. Having a large following is a good way to drive some traffic to your offers and your posts. The right social media strategy depends on the type of products and services you are selling, but all businesses have one in common – being present in social media has become crucial for the business success.
Pay-per-click is a form of advertising on a variety of platforms like Facebook and Instagram, to search engines like Google where you pay the host for listing your advertisement on their website – quite often for each click on your ad or for thousands of impressions. If done right it can quickly bring a lot of targeted traffic into your website. More Then Design will develop a strategy aiming for high conversion rates and optimize your landing pages to turn the leads into sales and maximize your returns on investments.
Email marketing is highly effective online marketing strategy which involves sending emails to your prospects and customers. It takes time to build and it requires the right lead magnet or offer to ensure that you get people into your list, but it’s well worth it. Email is the most cost-effective way to promote your products, communicate with your customers and reach your business goals. We use modern tools which enable automate the email marketing process and will help you get the content right to maximize engagement rates.